SPMJ Welcomes Pegasus Marketing Group as a Sponsor
- Mar 13
- 2 min read
Updated: 5 days ago
SPMJ is honored to welcome Pegasus Marketing Group as our newest sponsor. Founded by Ralph Howard Hansen, Jr. in 1983, Pegasus has played a pivotal role in shaping the landscape of motorsports sponsorship and marketing for over four decades. With a rich history of working alongside some of the biggest names in racing and corporate America, Pegasus brings a legacy of excellence, innovation, and philanthropy to the motorsports community.
The Legacy of Pegasus Marketing Group
From its inception, Pegasus quickly became a force in motorsports marketing, securing and managing Tier 1 sponsorships for the legendary Paul Newman-Carl Haas Indy Car Team for more than 25 years. Hansen’s deep roots in the business of racing trace back to his first role as an assistant to Indianapolis Motor Speedway (IMS) owner Anton ‘Tony’ Hulman.
Over the years, Pegasus has partnered with global brands such as Eli Lilly and Co., McDonald’s Corporation, Gillette, Texaco, Kmart, Budweiser, Coca-Cola, Energizer, and Walgreens. Through strategic collaborations, Pegasus has not only elevated brand presence in motorsports but also fostered meaningful connections between sponsors, teams, and fans.
Cause Marketing: A Commitment to Making a Difference
Beyond sponsorships and brand activations, Pegasus Marketing Group has been a trailblazer in Cause Marketing—leveraging motorsports to drive social impact. With a strong focus on charitable initiatives, Pegasus has worked with corporations and nonprofit organizations to raise tens of millions of dollars for worthy causes.
Some of the impactful campaigns and partnerships Pegasus has championed include:
The Hole in The Wall Camps (founded by Pegasus client Paul Newman)
These initiatives exemplify Pegasus’ dedication to using motorsports as a platform for positive change, aligning with SPMJ’s values of fostering meaningful connections within the industry.
Learn More at https://www.pegasusmarketing.com/
A Shared Vision for the Future
As SPMJ continues to grow, we are grateful for the support of Pegasus Marketing Group in helping us advance our mission of supporting professional motorsports journalists. Their expertise in sponsorships, marketing, and philanthropic efforts will undoubtedly contribute to the strength and reach of our organization.
We look forward to working with Pegasus to enhance opportunities for our members and the broader motorsports community. Together, we will continue to fuel the stories that drive the passion of racing fans around the world.
Welcome, Pegasus Marketing Group—we are excited for the road ahead.
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